ASTRO CUSTOMERS GET MORE CONTENT AND PACKAGE CHOICES

Henry Tan, COO Astro & Liew Swee Lin, CCO Astro launching the flagship Astro Lifestyle Centre

Henry Tan, Chief Operating Officer, Astro

Malaysia's leading television broadcast service Astro is giving you direct access to the best films from the comfort of your own home. Astro users can now tune in to Astro Best at channel 481 and Astro First at channel 480 to purchase and view movies. Astro Best offers the best of Hollywood and Asian movies in High Definition as early as 3 months after its debut in Malaysian cinemas. Local movies however, can be viewed even earlier at two weeks after their cinema debut on Astro First, channel 480. Movies purchased on both channels will be available for 48 hours with up to 12 different viewing times for RM10 on Astro Best and RM15 on Astro First. It has been proven a great deal in East Malaysia with 6.2 million buys of movie titles collectively to date.

Launch of the flagship Astro Lifestyle Centre

From selecting your movie to receiving the SMS confirmation, it only takes 5 minutes to start enjoying Astro First and Astro Best. For more information, you can visit astroworldofmovies on Facebook.

Speaking at the launch of its flagship Astro Lifestyle Centre in Mid Valley Megamall, Liew Swee Lin, Chief Commercial Officer, Astro said, “We are committed to providing the best viewing and customer experience to Astro’s 3.58 million and growing customer base with greater choice of content which is available via wider range of price-points to suit our customers’ needs. We provide our customers with the flexibility to choose from over 20 packages to best suit their viewing needs and budget. Across our multiple products and services, we offer a breadth of content packages spanning multiple genres, which we believe appeals to all customer segments in the urban and rural areas. Our customers will be pleased to know that   they can now enjoy their favorite programmes in HD via our new Family HD pack, with 40 SD channels and 11 High Definition channels, at an affordable RM49.95.”